Create your first ad campaign

A campaign combines three things: who you want to reach, the ad creative that is shown, and the page visitors land on when they click. Putting them together in order makes the results easier to read and improve.

Decide on a goal first

Decide what you want to achieve: wider awareness, sending visitors to a product page, or collecting sign-ups. A campaign should have one goal so the results are clear.

Campaign creation flow

1. Sign in to the application and choose Create campaign.
2. Give the campaign an easy-to-recognize name, such as the product name and the month it runs.
3. Choose the target audience and the website categories where the ad will appear.
4. Upload the ad creative in the available sizes.
5. Enter the landing page address. Make sure the page opens and is relevant to the ad.
6. Submit the campaign for review.

Common reasons campaigns are rejected

• The landing page does not open or does not match the ad.
• The creative is blurry, cropped, or violates the content policy.
• Exaggerated or unverifiable claims.

If a campaign is rejected, the reason is shown in the application. Fix the points mentioned and submit it again.